REVIEW · LANZAROTE
Taste Tradition 4 Wineries and Tapas Bar
Lanzarote’s wine country looks almost otherworldly: black volcanic ash, low stone walls, and vines growing from deep pits in the earth. This private six-hour tour takes you through La Geria, then adds four winery visits, a generous tapas brunch, and Lola’s lively stories about island life.
I like the personal scale of the day. Lola picks you up wherever you are in Lanzarote and keeps the outing flexible. I also like that wine is paired with food and local culture, not treated as a string of quick tastings. The main drawback is the price, $179.24 per person, which makes most sense for people who value private transport, personal guiding, and a full day of stops.
Key points to know
- Volcanic vineyards: See how Lanzarote’s farmers grow vines in ash-covered ground at La Geria.
- Four very different wineries: Visit Bodega Antonio Suarez, Bodega La Geria, Bodegas Rubicon, and Bodega Stratvs.
- Tapas brunch included: Stop at a traditional Canarian restaurant serving food and volcanic wines.
- Lola leads the day: Expect a warm, flexible guide who adds island stories, photos, and sometimes extra stops.
- Private pickup: Start at 10:00 a.m. from your hotel, apartment, villa, or another Lanzarote location.
- All wine tastings included: You do not pay extra for the listed tastings at each winery.
Why La Geria Is the Real Start of the Tour

The best reason to book this outing is not simply the wine. It is the strange farming system that makes the wine possible.
La Geria was covered in volcanic ash after eruptions changed much of Lanzarote. Instead of abandoning the land, local farmers adapted. They planted vines in pits, often protected by curved stone walls that help shield the plants from the wind. The result is a stark but carefully worked setting, with dark earth, scattered vines, and volcanoes in view.
Your first hour is spent taking in this setting. Admission is free, but the value is in having Lola explain what you are looking at. The vineyards are not arranged like a standard green European wine region. The plants are spaced apart, sunk into the ash, and shaped by the island’s dry conditions.
I like beginning here because it gives every later tasting a point of reference. When you sip Malvasía Volcánica at the wineries, you understand that the wine comes from an unusual partnership between volcanic soil, wind, and human effort.
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Bodega Antonio Suarez and the Personal Side of Lanzarote Wine

The first winery visit is Bodega Antonio Suarez, a family-owned operation known for close, personal service. You can expect to taste wines from Lanzarote’s volcanic ground, including Listán Negro, Moscatel, and Malvasía Volcánica.
Malvasía Volcánica is the local star, but the tour does not treat it as the only wine worth trying. Listán Negro gives you a chance to sample a local red, while Moscatel adds another style to the tasting. The exact order and amount of each sample are not specified, so you should think of this as an introduction to the winery’s range rather than a formal tasting course.
The family setting matters. Large wine estates can explain production well, but a small winery often gives the visit a more direct feel. Lola’s connections are useful here. One reason this tour can run more smoothly than a large coach outing is that she is familiar with the people at the wineries and can help you avoid long lines.
You have about an hour at this stop. That is enough time to taste and listen without turning the visit into a rushed photo break.
Bodega La Geria Brings the Big View

Bodega La Geria offers a different scale. It has a large production capacity, direct views of the volcanoes, and restaurant and shop facilities.
This is the place to appreciate how much wine Lanzarote produces from such demanding ground. The winery’s size gives you a broader look at the local industry, while the volcano views keep the setting firmly tied to the island.
The shop may appeal if you want to take a bottle home, though the tour details do not specify whether purchases are included. Plan on paying separately for anything you buy beyond the included wine tastings and brunch.
I like the contrast between this stop and Bodega Antonio Suarez. One feels family-run and personal; the other shows the larger commercial side of Lanzarote wine. That variety keeps the day from becoming four versions of the same tasting room.
A Canarian Tapas Brunch at the Historic Bar Stop

Wine without food can become tiring by the middle of the day. This tour handles that well with a one-hour stop at a traditional Canarian restaurant serving tapas and volcanic wines since 1890.
The meal is described as a brunch with a variety of tapas, and brunch is included in the price. You should expect a spread of small dishes rather than a single main course. The precise menu is not listed, so anyone with specific dietary needs should ask before booking.
This is one of the most useful parts of the itinerary. Local wine makes more sense alongside local food, and a traditional restaurant gives the day a stronger connection to everyday Lanzarote than winery rooms alone. The setting also provides a proper pause between tastings.
Because alcohol is included at every winery, pace yourself. You do not need to treat each stop as a drinking contest. Take small tastes, eat well at the bar stop, and tell Lola if you want the day to move at a slower rhythm.
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Bodegas Rubicon and a Glimpse of Earlier Island Life

Bodegas Rubicon is a family-owned winery preserved with details from the past. The visit is presented as a way to see how local people lived around the 1800s, adding a human element to the wine story.
This is not just another place to sample a glass. The old domestic details help explain the connection between farming, family life, and wine production. In Lanzarote, vineyards were not separate from the community. They were part of how people worked with difficult land and built a life around it.
The one-hour visit gives you time to look around as well as taste. If you care more about atmosphere and local traditions than about technical wine facts, this may be one of the more rewarding stops.
At the same time, the tour description does not list the exact historic features or tasting menu. Keep your expectations focused on a preserved family setting and local wine, not a formal museum visit.
Bodega Stratvs Finishes With Wine, Cheese, and Dairy

Bodega Stratvs is Lola’s favorite winery and the final scheduled stop. That personal choice gives the ending some character, rather than leaving the last visit as an afterthought.
The winery was rebuilt in 2008 by a family of farmers and winemakers. Alongside its wines, it produces dairy foods including yogurt, curds, and several kinds of cheese. In 2024, its Don Nicolás cheese, made from Jersey cow milk from Lanzarote, won first prize in Spain.
That cheese is a particularly good reason to save Stratvs for last. After the earlier wine tastings and the tapas brunch, the dairy products broaden the experience and provide another way to taste Lanzarote’s agricultural identity.
The supplied details do not say exactly which wines or cheeses you will sample, so do not assume every product is included. Wine tastings are included at each winery, while extra purchases should be treated as optional expenses.
Lola Makes This a Personal Day

The guide is a major part of the experience. Lola handles the pickup, winery visits, island stories, and return transport. Her approach is warm and energetic, with a clear affection for Lanzarote and its communities.
She also appears to be flexible about the schedule. Some outings have included extra stops, additional time rather than cutting the day short, group photos sent by WhatsApp, and small birthday gifts. These extras are not guaranteed, so treat them as possible personal touches rather than advertised inclusions.
I especially like the reports of Lola explaining more than the wine itself. She talks about Lanzarote’s culture, local people, wildlife, farming, and the island’s past. Her friendly connections at the wineries can also make the day feel less like moving through a standard tourist circuit.
The private format helps. Only your group participates, so you can ask questions without worrying about a coach full of strangers. It also gives Lola room to respond to your pace, though the six one-hour stops mean the day still has a clear structure.
What the $179.24 Price Actually Buys You

At $179.24 per person, this is not a budget wine outing. You are paying for a private activity, pickup, a six-hour schedule, wine tastings at every winery, and an included brunch.
The value improves if you are traveling as a small private group and would otherwise need to arrange transport between scattered wineries. The value is also stronger if you want a guide who explains the island rather than a driver who simply drops you at tasting rooms.
It is less compelling if your main goal is to buy wine at the lowest possible cost. You could spend less by visiting fewer wineries or arranging your own transport, but you would lose the personal guiding, the tapas stop, and the carefully connected story of La Geria.
The tour is booked an average of 35 days ahead, so advance planning is sensible. The price and schedule make it best for a special day rather than a casual last-minute outing.
Pickup, Timing, and Practical Details

Pickup begins at 10:00 a.m. Lola says she can collect you from a hotel, apartment, or villa anywhere in Lanzarote. One account also describes pickup and return transport directly to a ship, but you should confirm your exact port arrangement when booking.
The stated duration is about six hours. The schedule lists one hour at each of six stops: La Geria, Bodega Antonio Suarez, Bodega La Geria, the bar stop, Bodegas Rubicon, and Bodega Stratvs. Actual timing may shift if Lola adds a stop or allows the day to run longer.
The tour is offered in English. Confirmation is provided at booking, and service animals are allowed. Most people can take part, but a baby seat or booster is available rather than included, so contact the provider if you need one.
Free cancellation is available up to 24 hours before the local start time. Changes or cancellations made less than 24 hours ahead are not accepted for a refund.
Who Will Enjoy This Wine Tour Most
I would choose this tour if you want Lanzarote’s wine country explained in context. It suits couples, families with adult children, friends, and small groups who prefer a private day to a large scheduled coach trip.
It is especially good for people who enjoy the connection between food, farming, and place. You will see unusual vineyards, taste local wines, eat Canarian tapas, and finish with Lanzarote dairy products.
It may be less suitable if you want a serious technical wine course with detailed tasting sheets, long cellar lectures, or a fixed professional format. The strength here is the combination of wine, scenery, local stories, and Lola’s personality.
Also think about alcohol. This is a full day of tastings, so it suits people who are comfortable with that format. The included brunch helps, but you should still pace yourself.
Should You Book Taste Tradition?
Book it if you want more than a winery transfer. The volcanic vineyards of La Geria provide the setting, but the real appeal is the mix of four wineries, a traditional tapas brunch, island history, and a private guide who can adjust the day.
I would book well ahead, especially if you want a particular date or are arranging the outing around a cruise stop. Ask about the pickup point, the food menu, booster needs, and which wines or dairy products are included.
For a private six-hour introduction to Lanzarote’s wine culture, this is a strong choice. The price is not small, but the day gives you transport, tastings, food, and personal attention in one package.
FAQ
How long does the Taste Tradition tour last?
The tour lasts approximately six hours. The schedule allows about one hour at each of six stops.
What time does the tour start?
Pickup starts at 10:00 a.m.
Where can I be picked up?
Pickup is offered from your hotel, apartment, or villa anywhere in Lanzarote. Pickup and return transport to a ship has also been arranged, but you should confirm the exact location when booking.
Which wineries are included?
The winery stops are Bodega Antonio Suarez, Bodega La Geria, Bodegas Rubicon, and Bodega Stratvs. The tour also visits La Geria and a traditional Canarian bar and restaurant.
Is food included?
Yes. A brunch with a variety of tapas is included at the bar stop.
Are wine tastings included?
Yes. Wine tastings are included at every winery.
Is this a private tour?
Yes. Only your group participates in the activity.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the local start time. Cancellations or changes made less than 24 hours before the tour are not accepted for a refund.
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