REVIEW · ALICANTE
From Alicante: Premium visit to the winery. The best of our wines.
The oldest part of this visit is a wine cellar dating to 1707, but the real subject is how Mediterranean wine is made today. In Novelda, you’ll tour the vineyard, winemaking room, and barrel room before sitting down to three signature wines and a generous spread of local-style food.
I like the small group of no more than seven, which should make it easier to ask questions and follow the guide through the working areas. I also like the private pickup and drop-off from Alicante, since you can taste the wines without worrying about driving afterward.
The main thing to watch is the lunch wording. The tasting includes breadsticks, olives, salad, artisan cold meats, and cheese, but a full restaurant lunch afterward costs an extra €20 and requires a reservation. The visit itself lasts only 2.5 hours, so this is a focused winery tour rather than a full-day wine outing.
Key points to know before booking

- The 1707 cellar: You’ll visit an old wine cellar as part of a guided tour of the property.
- Three wines in the tasting: The lineup includes a white, a rosé, and an oak-aged wine.
- Organic and biodynamic methods: The guide explains how these approaches are used from vineyard to bottle.
- Private transport from Alicante: Pickup and return are offered at six listed locations in Alicante and Elche.
- Food is included with the tasting: Expect breadsticks, olives, salad, artisan sausages or cold meats, and cheese.
- A compact small-group visit: The group is limited to seven people, with English, Spanish, or Russian guiding available.
Why the 1707 cellar gives this visit its character

Many winery tours begin with polished tasting rooms and brand-new equipment. This one also takes you into an old cellar dating from 1707, giving the visit a useful sense of place. You get to see a building connected with wine production before the tour turns to current farming and cellar work.
That combination matters. The old house and cellar provide the setting, while the production rooms show how wine is made now. I like tours that connect the past with the practical work behind the bottle, and this visit does that within a short time.
The cellar is not presented as a separate museum stop. It forms part of a wider route through the vineyard, old house, winery, and production rooms. You should expect a guided look at the property rather than a long, self-paced wander.
The tour takes place in Novelda, outside Alicante. Your pickup is arranged from one of six points: Hotel Port Alicante City & Beach, Hotel Travelodge Alicante Puerto, Reyes Católicos Premium Beach, Meliá Alicante, The Outlet Stores Alicante, or B&B HOTEL Elche. You receive the car’s make and registration number before pickup, a small but useful detail when you are waiting in a busy hotel or shopping area.
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The trip from Alicante to Novelda

Private transport is included both ways, and the group is capped at seven people. That makes this a more personal option than a large coach trip, particularly if you want to ask about farming, grapes, or the wine in your glass.
The exact pickup time depends on availability, so check the schedule before booking. The listed duration is 2.5 hours, which includes transport, the winery visit, tasting, and food. Since the tour is short, you should be ready at your chosen pickup point and avoid adding another tightly timed activity immediately afterward.
The return service uses the same set of locations, including the six Alicante and Elche stops. This is convenient if your hotel is on the list, but you should not assume that a different address can be added. If your accommodation is elsewhere, check the pickup options before paying.
The private car also solves the wine-tour problem of driving after a tasting. You can sample the three wines without having to arrange a designated driver. Just remember that the included transport is for the organized visit, not a general taxi service for the rest of your day.
What happens during the one-hour guided visit

The guided winery portion lasts about one hour. It begins with an explanation of Mediterranean life and agriculture, then moves into the methods used to grow grapes and produce wine.
You’ll learn about the vineyard from its bare stage through to the point when the wine is bottled for sale. That full sequence gives the tour more substance than a tasting alone. You are not simply handed three glasses and told what they are. The guide connects the wine to the land, farming choices, cellar work, and final packaging.
The tour then continues through the facilities, including the winemaking room and barrel room. These are the places where the broad farming story becomes practical. You can see where the wine is made and where oak plays a role in the selected wine.
One useful feature is the explanation of organic and biodynamic agriculture. The information provided does not list every farming practice or certification, so you should treat this as an introduction rather than a technical course. Still, it gives you a way to ask better questions about how the vineyard is managed and how those decisions affect the finished wine.
The guide conducts the visit in English, Spanish, or Russian. No individual guide names are provided, but the format is live rather than audio-guided. With such a small group, you should have a better chance to ask for clarification or spend extra time on a topic that interests you.
The old house, production rooms, and barrel room

The route includes the vineyard, old house, winery, and production rooms. Each stop answers a different question.
The vineyard explains where the process starts. The old house and cellar provide the historic setting. The winemaking room shows the production stage, while the barrel room explains part of the aging process. Together, they give you a basic map of the winery rather than isolating the tasting from the work that came before it.
I find this especially useful if you are new to wine. Terms such as fermentation, aging, and farming methods can sound abstract when explained only at a table. Seeing the rooms gives those ideas a physical setting.
At the same time, keep your expectations in proportion. This is a 2.5-hour experience, and the guided facility tour is listed as one hour. You will receive an efficient overview, not a long technical inspection of every stage or machine.
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Tasting three wines with Mediterranean food
At the end, the tasting focuses on three signature wines: a blanc, a rosé, and an oak wine. In simpler terms, you’ll taste a white, a rosé, and an oak-aged selection.
This is a sensible lineup for comparison. The white and rosé let you consider lighter styles, while the oak wine gives you a fuller point of contrast. The tasting is described as commented, so the guide will explain the wines rather than leaving you to guess what is in each glass.
Food is served with the tasting. The included spread contains breadsticks, olives, salad, artisan cold meats or sausages, and cheese. It is best thought of as a substantial tasting plate or light lunch, not a separate restaurant meal.
I like this arrangement because food changes how wine tastes. Bread, olives, cheese, and cured meats give you something to try between wines, and they reflect the Mediterranean focus of the visit. You can also toast with the winery team at the end, which gives the short tour a pleasant finish.
If you want a full meal afterward, the winery restaurant is available at an additional cost. You must reserve a table, and the reservation costs €20. Lunch is paid separately, and the driver will wait for you. Confirm the timing and arrangement when booking, since the included food and the optional restaurant lunch are two different things.
Is the $85 price good value?

At $85 per person, this visit is not the cheapest way to taste wine near Alicante. Its value comes from what is bundled into the price: private transport to and from the winery, a live guided visit, access to several parts of the property, three wines, and food.
If you arranged transport separately, paid for a winery visit, and bought a comparable tasting with food, the total could become similar. The transport is especially useful for couples or small groups who would otherwise need a taxi or rental car. You are paying for convenience as well as wine.
The price makes less sense if you only want a quick glass of wine or a long restaurant lunch. The visit is short, and the full meal costs extra. It suits you best if you want the farming and production explanation, the 1707 cellar, and the guided tasting in one compact outing.
There is also a special offer for single travelers and groups of four or more. Since no further discount amount is provided, check the current price for your party before booking.
Who will enjoy this winery visit most

I would recommend this experience to wine drinkers who want a close look at production without committing to a whole day. The small group and private car make it a good fit for couples, solo visitors, and small family groups who prefer a quieter outing.
It also works for people who are interested in agriculture. The organic and biodynamic discussion gives the visit a stronger practical focus than a simple cellar tour. You can learn how the winery approaches the vineyard before tasting the results.
The tour may suit first-time wine visitors particularly well because the route follows a clear order: vineyard, old house, production rooms, barrel room, then tasting. You do not need advanced wine knowledge to follow the story.
I would be more cautious about booking if you want a full restaurant experience, a long countryside drive, or several wineries in one day. This is one winery, one guided visit, and three wines within a limited schedule. Its strength is focus, not variety.
Practical details that make the day easier
Pickup is included, but only from the six specified points. Choose the location that is easiest for you, and wait for the vehicle details showing its make and registration number.
The tour is offered in English, Spanish, and Russian. When you book, make sure the selected language fits your needs. A live guide leads the experience, so this is not a silent tasting where written information carries the whole explanation.
The group limit is seven participants. That is small enough to keep the visit personal, but the exact feel will still depend on the number booked for your date.
You can cancel up to 24 hours in advance for a full refund. The reserve-now, pay-later option also helps if your Alicante plans are still changing. Check the available starting times, since the 2.5-hour duration does not by itself tell you whether a morning or afternoon departure will work better.
Wear something comfortable for a visit that includes the vineyard and several winery areas. The provided details do not specify walking distances or accessibility arrangements, so contact the operator if those points matter to you.
Should you book this Alicante winery tour?

Book it if you want a compact, well-organized introduction to Mediterranean wine with private transport, a small group, and food included. The 1707 cellar gives the visit a distinctive setting, while the vineyard and production rooms explain what happens before the bottle reaches your table.
The three-wine tasting is modest rather than extensive, and the included meal is a tasting spread rather than a full restaurant lunch. That is the key distinction. If you understand the tour as a focused 2.5-hour winery visit, the $85 price offers solid value, especially when you factor in the car and return service.
I would choose this for an easy half-day from Alicante, particularly if you do not want to drive after tasting wine. I would skip it only if your priority is a large meal, several wineries, or a longer technical wine course.
FAQ
Where does the winery tour take place?
The winery is in Novelda, in the Valencian Community, Spain. Pickup and return are available from six listed locations in Alicante and Elche.
How long does the experience last?
The total activity lasts 2.5 hours. The guided winery visit itself is listed as lasting one hour.
Which wines are included in the tasting?
You taste three signature wines: a white, a rosé, and an oak-aged wine.
What food is included?
The included food consists of breadsticks, olives, salad, artisan cold meats or sausages, and cheese.
Is a full lunch included?
No. The included food accompanies the tasting. You can stay for a restaurant lunch, but you must reserve a table, pay a separate €20 reservation cost, and pay for the lunch itself.
What languages are available?
The live tour guide can conduct the experience in English, Spanish, or Russian.
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